Entrepreneur.
Brand builder.
Human researcher.
Hi! I’m Lillian, co-founder of Current Forward, a market research and brand strategy consultancy based in Austin, TX. Current Forward works with brands to grow their business through actionable insights and long- and short-term marketing planning.
​
I co-founded Current Forward in 2019 as the culmination of my passions for business, culture and understanding humans. In addition to my degrees in Marketing and Management from New York University, I have 15 years of experience working for and with brands and agencies like:
What I do
Identify
Research a brand’s current state and identify the most critical barriers to growth
Solve
Determine how to break down those barriers while staying true to the brand and delivering maximum value to real people
Iterate
Learn what works best and what to avoid, continuously delivering creative solutions
What I bring to the table
Simply put, I give a damn about what I do and the people I do it with.
Leadership
I love to explore and discover. I’m constantly asking ‘why?’.
Curiosity
I don’t shy away from a challenge. I figure things out and am comfortable dealing with ambiguity.
Adaptability
I’m a business student at heart.
Growth
I think big picture while being able to drill down to focus on what matters now.
Focus
Accomplishments
Lead strategist for Fortune 500 brand by 24
Strategy Director by 27
Grew first company,
Current Forward, by 3x in first two years
Currently raising a gentle, feminist son